Privacy Policy

Effective starting: September 1st 2020

Your privacy is important to us. Given the nature of the information you provide when using melo we understand it is important to be cautious and selective in the information we collect and what information we share. We take a very strict approach in how we use your information in order to protect your privacy. We have never and will never sell your data to any third-party.

What this policy cover

This policy outlines how we collect, use and share information about you.

  • What information we collect about you
  • How we use information we collect
  • How we share information we collect
  • How we store and secure information we collect
  • How to access and control your information
  • How we transfer the information we collect internationally
  • Additional important privacy information

This Privacy policy covers the information we collect about you when you use our products or services or interact with us. This policy will apply unless a different policy is displayed. melo, us and we refers to Mental Load Pty Ltd. We refer to all of our products and services as “Services” in this policy.

You have choices in how we use information about you and are free to object at any time. You can access and update your information at any time. It is important that if you do not agree with this Privacy Policy, do not use our Services or interact with us.

What information we collect about you

We collect information about you when you use our Services and/or provide it to us.

Information you provide to us

When you input information into our Services or otherwise directly provide it to us, we will collect, store and use it.

Account and Profile Information: We collect information when you register for an account, create or modify your profile, set preferences, sign-up or make purchases through the Services.

Content you provide through products: Our Services collect and store information and content that you create, send, receive and share.

Content you provide through our websites: Our Services also include our websites owned or operated by us. These websites include our social media or social networking websites operated by us.

Information you provide through our support channels: Our Services include our customer support, where you may choose to submit information regarding a problem you are experiencing with a Service. You will be asked and need to provide information to us to verify yourself and to help resolve the issue.

Payment information: We collect payment and billing information when you register to paid Services.

Information we collect automatically when you use the Services

We collect information about you when you use our Services, including browsing our websites and taking certain actions with our Services.

Your use of the Services: When you visit and interact with our Services, we keep track of the information surrounding how you use our Services. We also collect information about the groups and people you interact with and how you work with them. We do not share this data.

Device and Connection Information: We collect information about the devices you use to access the Services. This information includes your device, connection type, settings, operating system and software information. The amount of information we collect can be limited by your device settings.

Cookies and Other Tracking Technologies: We and our third-party partners use cookies, pixels, web beacons, device identifiers and other tracking technologies to provide functionality and to recognize you across difference Services and devices. You can control and opt out of these cookies and tracking technologies, please see our Cookies and Tracking Notice for more information and detail on how to control your preferences. Our third-party partners only have tracking on our brand website and not in our applications. We do not share our application data.

Information we receive from other sources

We receive information about you from other Service users and from third-party services you interact with us through, such as social media platforms. The information we receive may be combined with the information we have collected about you. This helps to create a more personalised experience for you. We do not collect information about you from public databases or our business or channel partners unless you provide it to us through them.

Other users of the Services: Other users of our Services may provide information about you when they interact with our Services, such as your email address when they invite you to our Services.

Third-Party Providers: We may receive information about you from third-party providers that we use, such as social media platforms. We will combine this information with the information you have provided us so we can create a more accurate profile of you so we can provide a more personalised experience.

How we use information we collect

We use the information we collect based on the preferences you have set, which Services you use and how you use them.

To provide the Services and personalise your experience: We use information to provide the Services to you, including processing transactions, authenticate you when you log in, provide support and operate, maintain and improve the services. Our services include tailored features that personalise your experience and how you interact with other users.

For research and development: We use information and collective learnings to make our Services secure, and more useful. We will also use our information for research and development. When we do this, we will anonymise the information, so it is no longer personally identifiable. This research and development will be used to not only develop our Services but get a better understanding of how groups interact and operate and how our Services affect them. From time to time we may work with academia and behavioural specialists to understand how groups of people interact with each other. If information is used in these times it will be anonymised so you or the people you interact with will no longer be personally identifiable.

To communicate with you about the Services: We use your contact information to send transactional communications via email and within the Services. Transactional communications include, purchase confirmation, account confirmation, subscription expiring, responding to comments, questions and requests, provide support, sending technical notices, updates, security alerts and administrative messages. Transactional communications can rarely be opted out of and are based on some interaction or relationship you have with our Services or us.

To market, promote and drive engagement with the Services: We use your information and information about how you use the Services to send promotional communications. Promotional communication can include product offers, promotions, contents and Services that may be of specific interest to you. You can control whether you receive this communication.

Customer support: In order to resolve technical issues we will use your information to verify and communicate with you along with analysing, repairing and improving the services.

For safety and security: We use your information about you and your Services use to verify you, your account, detect, prevent and respond to potential or actual security incidents. We will also use this information to monitor and protect against activity that is malicious, deceptive, fraudulent, illegal or in break of violations of Service policies.

To protect our legitimate business interests and legal rights: We have legal obligations and legal rights to protect our rights, interests and interests of others. Your information will be used to fulfil legal obligations or execute our legal rights.

Legal bases for processing (for EEA users):If you are in the European Economic Area (EEA), we collect information where we have legal bases for doing so under EU law. Legal bases may vary depending on the Services you use and how you use this. We only collect information where:

  • We need to provide the Services, including operation support, personalisation, safety and security
  • To satisfy a legitimate interest which doesn’t conflict with your data protection rights
  • You give us consent for a specific purpose
  • We are obliged to for a legal operation

If you have consented for a specific purpose you have the right to change your mind.

How we share information we collect

We may share information with third parties that help us operate and market our Services. We do not share or sell any information beyond what is necessary for us to operate our Services.

Service Providers: We work with third-party service provides to provide our Services. Areas we use service providers include application development, hosting, maintenance, backup, storage, infrastructure, payment processing, and other services. If a service provider needs information about you to provide services on our behalf, they do so under strict instruction, security and confidentiality.

Social Media Widgets: Our Services may include links that direct you to other websites or services. Use of those services and information you submit to them or any third-party sites is governed by their privacy policies.

Third-Party Widgets: Our primary website contains widgets and social media features. These widgets and features collection information about you including your IP, pages your visit and may set a cookie to enable the feature properly. Your interactions with these features are governed by the privacy policy of the company providing it. Our web or mobile applications do not contain any third-party widgets or features.

With your consent: We share information about you with third parties when you give us consent. The most common examples of this is published testimonials or featured stories to promote the Services.

Compliance with Enforcement Requests and Applicable Laws; Enforcement of Our Rights: In some circumstance, where we are compelled to by law, required to do protect rights, to protect the security and integrity of our products, protect Mental Load Pty Ltd from harm or illegal activities or respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person. For more information, see our Guidelines for Law Enforcement and our Transparency Report

How we store and secure information we collect

Information storage and security

We use industry standard measures to secure the information we store. While we implement many safeguards to protect your information, given the nature of the internet it is impossible cannot guarantee that information, in transmission or storage, is absolutely safe from intrusion by others.

As we are required to, you will be notified if any intrusion occurs, what information was affected and any other detail surrounding that intrusion that we are able to include.

How long we keep information

The length of time we keep information depends on the type of information. We regularly delete and anonymise your information. We also isolate information from each other where possible.

Account information: We retain account information for the length of you having an account. Upon account deletion your profile information will be deleted and therefore you will not to re-activate your account. We will also ensure all other links to you become anonymised, so it no longer directly identifies you. This anonymised information may be used in the future to improve our services based on the ways you interacted with our Services.

Marketing information: Upon account deletion we remove you from all marketing activities immediately. In rare cases there could be some prescheduled communication that can’t be stopped. After these are sent you won’t receive anymore. Please contact us if this happens.

How to access and control your information

You have certain choices when it comes to your information.

Your Choices

Access your information: You have the right to your information in a structured, electronic format. You can object to the use of your information (including for marketing purposes), to restrict the use of your information and to be forgotten. Some of these choices are available by logging into our Services, for all other please contact us. Your requests and choices may be limited in certain cases: for example, if fulfilling your request breaks other legal obligations we have or if we have a legitimate interest to keep that information.

Delete your account and information: If you no longer wish to use our Services you can log into our services and shut down your account. At this point your personal information will be removed (unless we are required to keep it under law) and your other data will be anonymised and no longer linked to you.

Request that we stop using your information: In some cases, you may ask us to stop accessing, storing, using and processing your information where you believe we don’t have the appropriate rights to do so. For example, if an account was created on your behalf. In these cases, contact us and we will investigate. During investigation we will restrict use of your information until the request is honoured or the dispute is resolved.

Opt out of communication: You may opt out of promotional communication from us at any time. You can do this through either the communication itself (if it provides it, such as email), through your preferences in our Services or by contacting us. You will continue to receive transactional communication from us if you opt out promotional communication as it can not be opted out of but it will not include promotional content. You may also continue to receive generic ads.

You may be able to opt out of receiving personalised advertisements from other companies who are members of certain networks. For more information about this practice and to understand your options, please visit:, and

Cookie controls: Relevant browser-based cookie controls are detailed in our Cookies & Tracking Notice

How we transfer information we collect internationally

International transfers of information we collect

We collect information globally and your information may be transferred, processed or stored outside of your country of residence to where our Services or our third-party providers operate for the purposes of providing you the Services. We only transfer to and from countries which we are able to under governing regulation. Specifically, when we transfer information of customers in the European Economic Area, the United Kingdom or Switzerland, we may make use of the EU-U.S. and Swiss-U.S. Privacy Shield. We may use the same frameworks if you are a customer in the United States.

Additional important privacy information

Our policy towards children

Our services are often used by children. When we identify a user to under the age of 16. We anonymise their information in our systems and opt them out of any data transfer to third-party providers.

Changes to our Privacy Policy

From time to time we will update this Privacy Policy. We will post the changes on this page and give sufficient notice on our website and our applications. Prior Privacy Policy version will be accessible. If you disagree with our changes, please stop using our service immediately.

Contact Us

Your information is controlled by Mental Load Pty Ltd. Please contact us, if you have questions, concerns or feedback about how your information is handled.

Get in Touch
To find out more about melo, or have a chat about how we can possibly work together, get in touch